Beverage Quality Inspection – Ensuring Perfect Product Presentation
By METTLER TOLEDO
The beverage market is one of the largest and most competitive markets in the world. Competition gets even higher when discussing soft drinks, with a growing trend in bottled water. This has presented a problem for beverage manufacturers, as it is easy to create a unique soft drink that finds a niche audience, but catching the interest of that niche is a more difficult task.
The need for a product to be eye-catching has contributed to a race to come up with packaging that fits the bill. The precise nature of these concerns varies from segment to segment, but there is an overall desire for see-through, recyclable packing with labels that clearly explain the health benefits of the product.
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