Hiperbaric

In 2025, the food and beverage industry will focus on enhancing food safety, sustainability, and consumer satisfaction. High-Pressure Processing (HPP), as a nonthermal method, extends shelf-life, reduces waste, and eliminates synthetic preservatives in food industry. This will be key in achieving these objectives and the tech-forward trends for this coming year. As a leader in HPP technology, Hiperbaric will drive innovation making HPP crucial for meeting evolving consumer expectations and increasingly demanding regulatory standards in 2025.

As we embark on 2025, the food and beverage industry is set to embrace new transformative trends, with high-pressure processing (HPP) at the forefront. This innovative technology is shaping the future of food safety, sustainability, and consumer satisfaction, meeting the demands of a rapidly evolving market. Let’s dive into the key trends to watch this year and explore the expanding applications of HPP, while also highlighting some Hiperbaric initiatives planned for 2025.

Technology trends driving innovation

The Institute of Food Technologists (IFT) outlines several technology trends for 2025, with a strong focus on food safety and nonthermal processing technologies. HPP stands out as a game-changer, particularly for its role in combating Listeria monocytogenes. As a nonthermal method, HPP inactivates pathogens without compromising the sensory qualities of food, ensuring safety while preserving freshness and nutritional value.

In addition to the high-profile product recalls that will drive greater investment in food safety, the recent regulatory changes, such as the European Union’s extended rules on Listeria in ready-to-eat (RTE) foods, further underscore the importance of stringent safety measures. HPP provides reliable post-lethality treatment, making it an essential tool for RTE food producers aiming to comply with these stricter regulations.

Beyond safety, HPP aligns with other tech-forward cited trends, including:

– Sustainability: HPP extends shelf life, reducing food waste and supporting sustainable production practices. The technology also enables the creation of unique upcycled foods.

– Clean label is not going away: As consumers prioritise transparency, HPP enables clean-label formulations by eliminating the need for synthetic preservatives.

– Globalisation of flavour: The ability to safely process diverse food products empowers producers to cater to global taste preferences without compromising safety.

Leading HPP applications for 2025

Mario González, PhD in High Pressure and Head of HPP Food Applications at Hiperbaric, highlights some of the main applications we will see in the next 12 months:

1. Ready-to-Eat and Ready-to-Drink Products: RTE meals and beverages continue to dominate the market as convenience remains a priority for consumers. HPP ensures these products meet safety standards while maintaining their fresh taste and nutritional integrity.
2. Plant-Based Foods: The plant-based sector is expanding, with a focus on precision fermentation and the search for alternative protein sources. HPP is essential to preserve the texture, taste and safety of these plant-based meat and dairy alternatives at the same time as addressing food security and environmental concerns, and to extend the shelf life of foods without the need for artificial preservatives.
3. Premium Meats and Seafood: From cured meats to premium seafood, HPP not only enhances safety but also preserves the premium quality that discerns consumers’ demand.
4. Baby Food and Nutritional Products: Parents and health-conscious consumers prioritise safety and natural goodness, making HPP a trusted choice for preserving baby food and nutritional supplements.

Hiperbaric: leading the HPP revolution

As a world leader in HPP technology, Hiperbaric continues to drive innovation and increase our presence in all markets. In 2025, Hiperbaric will continue to participate in trade shows for different food applications on five continents. The most upcoming ones are Expocarnes in Mexico, China International Beverage Industry (CBST) in Shanghai, China, and IFFA in Germany, among many other commercial and technical events. The dissemination of content and education of the industry is another key aspect, and the company will continue to focus on creating content both with specific webinars on food applications and with whitepapers and newsletters with updated and relevant content for the sector.

Hiperbaric will also continue with the interesting Hiperbaric Global Community campaign, where brands and technology centres explain their experience with high pressures, as well as with the HPP Academia Network. At Hiperbaric, we will continue with our purpose of being the engine that drives HPP technology, highlighting the pioneering role of our customers and their commitment to innovation when using high pressures.

Looking ahead

As consumer expectations evolve and regulatory landscapes shift, the role of HPP in ensuring food safety, quality, and sustainability becomes even more critical. With Hiperbaric leading the way, 2025 promises to be a milestone year for HPP adoption and innovation.