Barry Callebaut, the world’s leading manufacturer of
high-quality cocoa and chocolate products, will cast the spotlight on its successful standard
chocolate references and a new range of unique inclusions, fillings and decorations at ISM.
Barry Callebaut’s constant focus on both innovation and tradition has resulted in an exciting
new range of chocolate solutions.

The 40th edition of ISM in Cologne, 2010, will provide the backdrop for an impressive array of
fine-quality chocolate and innovative chocolate derivatives from renowned chocolate maker Barry Callebaut. From elegant decorations to smooth fillings and crunchy inclusions, there is no limit to the possibilities for adding a unique, refined and above all delicious touch to any
application. Newcomers on show at ISM 2010 include Barry Callebaut’s Crispearls, a Croquoa™ texture, bakestable flavoured inclusions and compound soft chunks to name but a
few.

Barry Callebaut experts will also be offering an insight into the company’s highly regarded
standard chocolate references. Employing only the finest quality, Barry Callebaut chocolate is
the outcome of precisely controlled processes, from fermentation to mixing, roasting, grinding
and conching. The resulting high level of consistency and reliability translates into an
unrivalled competitive advantage in the world of chocolate.

“The secret of our top-quality chocolate begins first and foremost with the cocoa bean itself.
Barry Callebaut maintains close contacts with local growers and employs a hands-on
approach to sourcing and selection. As such, we control the entire production process from the
bean to the shelf. Barry Callebaut also employs a number of unique processes, such as
roasting the beans in their shell. This helps retain the deeper, more complex and more intense
cocoa flavour prized by chocolate lovers around the world,” says Hans Vriens, chief innovation officer at Barry Callebaut.

Barry Callebaut is dedicated to developing innovative products that not only push the
boundaries of taste and texture but also of health and well being. Barry Callebaut is therefore
also the leading producer of naturally healthy chocolate products such as fibre-enriched
chocolate, low-fat and/or low-sugar chocolate, tooth-friendly chocolate, probiotic chocolate
and ACTICOA®, one of the world’s richest sources of health-enhancing, antioxidant
flavanols.