Barry Callebaut, the world’s leading producer of high-quality chocolate and chocolate products, announces the results of an independent survey into consumer acceptance and preference with regards to two standard Barry Callebaut milk chocolate references and two dark chocolate references. The survey demonstrated a significant preference for Barry Callebaut’s milk chocolate references over leading competitors. The highest percentage of positive scores among the dark chocolates surveyed also went to a Barry Callebaut reference.

The survey was conducted by independent market research agency VG Sensory among a representative number of regular chocolate consumers. In each case the Barry Callebaut references were compared with two leading competitor products.

Equal numbers of men and women were surveyed who consume milk or dark chocolate at least once a week.

The results of the milk chocolate survey were resoundingly in favour of the two Barry Callebaut references surveyed. Both Barry Callebaut milk chocolates (reference ‘823’ and ‘826’) significantly outscored their competitors with regards to taste, mouth feel and general preference.

The results of the dark chocolate survey were closer. All four leading dark chocolate references tested received good scores from the respondents. Despite the tough competition, however, Barry Callebaut’s ‘815’ dark chocolate reference attracted the highest percentage of positive scores, 94%.

Patrick Hautphenne, sales director northern Europe at Barry Callebaut: “The results of this most recent survey are very positive indeed and confirm the general preference on the German market for Barry Callebaut’s standard chocolate references. Especially when it comes to milk chocolate, Barry Callebaut’s most popular products are streets ahead of the competition in terms of taste, mouth feel and over all approval rate.”