For the second year in a row AsureQuality has taken first place in the Public Services/SOE category at the annual CRM Contact Centre Awards, held at Auckland SKYCITY Convention Centre on Friday 24 September.

AsureQuality has been a finalist in these awards since its first participation in 2003.

Topping this achievement, the team then went on to win second place for customer service across all sectors in New Zealand, and is now one of the top three customer service centres in the country.

The Contact Centre Awards, run by CRM Consulting, provide a ‘snap-shot’ of how New Zealand contact centres are responding to customer enquiries, through an independent audit process that involves mystery shopper phone calls and emails.

“This is the first time AsureQuality has won the Public Services/SOE category award back to back over two consecutive years and is a great endorsement of our efforts in this area,” said Pamela Whitfield, customer services manager.

“We are particularly proud of our team’s success and the work that went into achieving this milestone. Our commitment to customer responsiveness is one of the main benchmarks we use as a company to improve our day-to-day performance. It ensures we understand our customers’ needs and demonstrates our commitment to quality service delivery. To go on to be recognised as one of the top three customer service centres in New Zealand is an outstanding result for our small team of eight, which was competing against strong competitors in banking, consumer goods and insurance,” said Pamela.

A broad range of industries participates in the awards, which celebrate the highest levels of customer service and recognise the important role it plays in how an organisation is perceived by its customers.