What is behind great satisfaction? What makes a customer happy and satisfied? The answer is unveiled by Faravelli in its brand-new advertising campaign titled Behind Great Satisfaction.

Preceded on the web by a video on air from the mid of June on all platforms (Facebook, Instagram, YouTube, LinkedIn, Twitter), the campaign breaks conventional boundaries between B2B and B2C and leaves room for emotions thanks to a strong and immediate visual impact.

The headline “Behind Great Satisfaction Are Always Great Raw Materials” speaks for itself. The raw materials that Faravelli distributes in every sector make it possible to obtain the perfect recipe and formula, just what the industry is looking for in its products and that will make their consumer/customer happy and satisfied.

The campaign is also an opportunity to communicate the company’s positioning and commitment to a more sustainable, inclusive and equitable future.

In synergy with digital and social media, the media planning is carried out in the periodical industry press, with pages in premium positions in the main food, nutraceutical, cosmetic, pharmaceutical, industrial and pet food media in Italy, Europe and the US, with extensive planning that from spring/summer will also cover the autumn season.