How big packaged food companies can create a challenger brand playbook of their own
Acquiring challenger brands is one thing but how do big food businesses make a success of them when they are integrated…
You've bought a challenger brand - now what?
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Brands still matter in US – but rules of game have changed
As the US FMCG sector witnesses the biggest change in consumer habits in a generation, some argue brands are becoming…
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The challenger brand challenge has just begun
The Challenger Brand Challenge Has Just Begun just-food's US columnist Victor Martino kicks off 2018 with a message all food…
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Why General Mills must tread carefully with new asset Epic Provisions
Either side of Christmas, General Mills turned to M&A to try to inject some growth into its business. On 23…
