Social media - the potential and the pitfalls

Social media: food industry continues to network

Despite concerns over returns or on the ability of social media to reach a mass audience like other forms of…

Social media: from NPD to CSR, brand-owners look to harness networks

At the brand level, many leading social media campaigns fall into one of the following two categories: to support a…

Social media: retailers react to consumer interaction

The world's retailers are increasing their use of social media to promote offers and interact with consumers. However, shoppers also…

Social media: the search for success

Social media is likely to assume ever-greater significance within the global food industry but, writes Jonathan Thomas, there is still…