Follow the money into multi-channel marketing
Putting the right ad in the right place to achieve maximum response has always been a challenge. Now, though, just…
Multi-channel marketing
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Is Second Life a new opportunity for food marketers?
A new world is waiting to be conquered by food manufacturers and retailers. Social networking websites such as Second Life…
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US: Brands favouring online marketing to attract kids
The Kaiser Family Foundation has released a report saying that 85% of the top food brands using TV advertising also…
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Food manufacturer web games discourage exercise
Soaring child obesity rates are forcing food manufacturers to back away from TV advertising. So isn’t it a trifle absurd…
