New metric takes in-store marketing to a new level
Retailers work hard to attract shoppers to their stores, but how well does marketing work once they are through the…
Marketing innovation
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US: In-store marketing metric devised
The In-Store Metrics Consortium, a collaboration of manufacturers and retailers led by the In-Store Marketing Institute, has devised a formula…
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FRANCE: Carrefour introduces new technology
French supermarket group Carrefour has introduced integrated loyalty and promotions technology developed by the Israeli-based IT firm Retalix in its…
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US: Study shows benefits of GDS
A report published jointly by consultancy Accenture, the Food Marketing Institute (FMI), the Grocery Manufacturers Association (GMA), Wegmans Food Markets…
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US: Brands favouring online marketing to attract kids
The Kaiser Family Foundation has released a report saying that 85% of the top food brands using TV advertising also…
