Editor’s viewpoint: Searching for special K
Scrutinising Kellogg's latest financial results on Thursday, one number jumped out: the figure for the cereal giant's "morning foods" sales…
Kellogg looks to revitalise cereal business
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On the money: Success lies in the brand, believes Kellogg
Kellogg is set to focus its energies on boosting the profile of its namesake "master brand" in a bid to…
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US: Kellogg sales miss Wall St forecasts on domestic weakness
Kellogg today (6 February) posted higher fourth-quarter profits but saw its shares fall in early trading after its top line…
