Comment: Breakfast drinks are no silver bullet
As manufacturers look to revitalise a lacklustre cereal category and win back the growing number of "breakfast skippers" in the…
Breakfast drinks in the spotlight
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US: General Mills unveils 2014 product pipeline
US food group General Mills has indicated its plans to drive low single-digit sales growth in 2014 hinge largely on…
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AUS: Watchdog hits out at breakfast drinks
Australian consumer watchdog Choice has hit out at the nutritional claims carried on an array of products in the fast-growing…
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IFE: Lacka to drive growth of breakfast category with drink line
UK food group Lacka Foods intends to drive the growth of the breakfast category through the expansion of its Be…
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US: Kellogg trialling breakfast drink
Snack and cereal giant Kellogg has revealed it is trialling a new breakfast drink in a bid to win over…
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SIAL: Fresh Marketing develops Fuel breakfast drink
UK firm Fresh Marketing is launching a breakfast drink under its Fuel cereal brand. The Fuel brand of breakfast products…