Breakfast cereal: Are cereal sales in developed markets going soggy?
Breakfast cereal sales in mature markets are under growing pressure. While, broadly speaking, volume and value sales have been fairly…
Breakfast cereal firms search for growth
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Breakfast cereal: Manufacturers look to grow UK category
Cereal manufacturers in the UK are facing a competitive market and flat sales volumes. While overall conditions have been somewhat…
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Breakfast cereal: Hard work ahead to revitalise sales in US
Breakfast cereal is still big business in the US but sales are flat and volumes down. However, there are some…
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Breakfast cereal: Emerging markets offer scope for growth
An increasing number of breakfast cereal manufacturers are now taking advantage of the potential growth opportunities for this category in…
