What is Sales Enablement in the Food Industry?

Sales enablement in the food industry refers to the strategic approach of providing sales teams with the necessary tools, resources, and information to effectively engage buyers and close deals. This includes integrating predictive sales intelligence to anticipate market trends and consumer behaviour, thereby streamlining processes and increasing efficiency.

How Does Prospecting Automation Benefit Food Industry Sales Teams?

Prospecting automation leverages advanced technologies to identify and engage potential customers more efficiently. By automating repetitive tasks such as data entry, lead assignment, and follow-up emails, sales representatives can focus on building relationships and closing deals. This not only reduces manual workload but also enhances the accuracy and speed of the prospecting process.

What Role Does Artificial Intelligence (AI) Play in Sales Enablement?

Artificial Intelligence (AI) plays a pivotal role in modern sales enablement by providing predictive analytics and automating routine tasks. AI-driven sales enablement platforms can deliver personalized content to sales reps, suggest optimal times to reach out to prospects, and offer training recommendations based on individual performance. This ensures that sales teams have the right tools and information to succeed.

What are the most important considerations when choosing sales enablement and automation tools?

When selecting sales enablement and automation tools, it is essential to focus on features that align with your business goals. Look for platforms that provide centralised access to sales materials, ensuring consistency and ease of use for your team. Advanced analytics capabilities powered by artificial intelligence can offer valuable insights into customer behaviours and market trends, enabling more informed decision-making. Seamless integration with existing CRM systems and other software ensures a smooth workflow and prevents data silos. Additionally, tools that offer automation for repetitive tasks, such as data entry and lead scoring, free up time for strategic activities. Prioritising solutions with robust training and support ensures your team can quickly adapt to and benefit from the technology.

What are the advantages of integrating sales enablement tools in the food industry?

Integrating sales enablement tools into the food industry provides numerous benefits that can enhance business performance. By automating routine tasks such as data entry and lead tracking, these tools allow sales teams to focus on high-value activities, such as relationship building and strategy development. Access to real-time analytics and customer insights enables more personalised and targeted sales interactions, improving customer satisfaction and loyalty. Sales enablement tools also ensure consistency in messaging across the organisation, reducing the risk of miscommunication. Moreover, they facilitate faster onboarding for new sales representatives by providing structured training resources. Overall, these tools contribute to increased efficiency, better decision-making, and higher revenue growth for food industry companies.

Just Food

Daily Newsletter

09 January 2025

Daily Newsletter

What’s Cooking? to buy French ready meals peer Sveltic

Sveltic is owned by French retail group Les Mousquetaires, owner of the Intermarché and Netto supermarket chains.

European ready meals and cold cuts business What’s Cooking? is to acquire French peer Sveltic.

What’s Cooking? plans to buy Sveltic from French retail group Les Mousquetaires, the owner of the Intermarché chain, for an estimated €35m ($36.1m).

The move comes three months after What's Cooking?, based in Belgium, announced its intention to invest in its ready meals business, partly through acquisitions.

At the same time, the company revealed it was in talks with a potential buyer for its cold-cuts business.

Sveltic, which has a production facility close to Rennes, has a turnover of €50m from a product portfolio encompassing frozen and chilled ready meals, What’s Cooking? said.

In a statement, What’s Cooking? said it is expected the transaction will be finalised in the first half of 2025, subject to regulatory approvals.

The company also confirmed that is "on track" with its disposal of its SBU Savoury cold cuts business.

Last March, What’s Cooking? revealed it had started a process to explore a sale of its savoury unit in Belgium and its subsidiaries in the Netherlands, UK and Germany, which produce, slice and sell savoury cold cuts.

In October, the company said it was in talks with German investment group Aurelius over a possible deal for SBU Savoury, which represented €464m of the €832m consolidated turnover of What's Cooking? for the 2023 financial year.

Piet Sanders, CEO of What's Cooking?, said at the time: "At What's Cooking? we want to accelerate the organic growth of our SBU [strategic business unit] ready meals business, both under our own and private-label brands, by investing and through potential acquisitions.

“We are confident that the strong fundamentals of SBU savoury will continue to flourish under the future ownership of Aurelius. Their focus on operational value creation and their approach of combining bespoke advisory with proven methods to reduce complexity in carve-outs convinced us that we have chosen the right partner."