UK food producer William Jackson Food Group (WJFG) has acquired family-run West Yorkshire-based baking group Lottie Shaw’s.

Financial details of the deal have not been disclosed.

Lottie Shaw’s will become “an extension” of its Jacksons sliced bread brand but will still act “as a standalone business”, Owen Elliott, Jacksons managing director, said in a statement.

He added: “The new partnership will help us broaden Jacksons’ reach beyond sliced bread and provide Lottie Shaw’s with additional expertise and scale to help secure long-term future growth.”

Founded in 2008, Lottie Shaw’s produces a range of baked goods including biscuits, Yorkshire Parkin, chocolates and confectionery, gingerbread, cakes and tarts, as well as a vegan baked goods range.

The business also sells a range of drinks, including Holmfirth tea, Bottegga prosecco and Marsonne Viognier red and white wine, as well as its own namesake hot chocolate.

It markets its products online through its website and larger e-commerce sites like Amazon and Ocado, and online UK retailers such as Roberts & Speight and Not On The High Street.

Co-founder Charlotte Shaw said: “We knew the business needed a bigger engine behind it to help it develop further, and it’s while we were considering this, that we were approached by Jacksons.

“We wouldn’t have sold our business to just anyone, we needed to find a home with a family which will care about our team and the products we make just as much as we do, and Jacksons felt like the perfect fit. Their values are very similar to our own and they have a culture of looking after people well.”

Both founders, Charlotte and Ian Shaw, and the bakery’s 30 employees will remain working for the business at its headquarters in Brighouse, West Yorkshire.

Prior to Lottie Shaw’s, WJFG last added to its portfolio in June 2023, when its Mediterranean condiments brand Belazu bought Japanese foods supplier Miso Tasty. Belazu itself was snapped up by WJFG in 2018.

In its latest financial results for the year ended 29 April 2023, the Abel & Cole food-delivery group owner booked a 41.4% drop in annual turnover, at £6.2m ($7.7m). Operating profits for the year were also up 81.9% at £1,610.