Daily Newsletter

15 December 2023

Daily Newsletter

15 December 2023

TowerBrook Capital buys majority of US deli meat producer Demakes

The Demakes brothers will retain a “significant minority stake in the company”.

Eszter Racz

Investment firm TowerBrook Capital Partners has acquired a majority stake in US-based deli meats producer Demakes Enterprises.

Financial terms were not disclosed.

Set up in 1914, Massachusetts-based Demakes Enterprises was being run by fourth-generation family owners.

The company manufactures products including deli meats and sausages under brands such as Old Neighborhood and Thin N’ Trim. It is also a private-label supplier.

Under the terms of the deal, the Demakes family will retain a “significant minority stake” in the company, a statement read.

CEO Andrew Demakes will stay on in the role. Elias and Timothy Demakes, VP of sales and VP of plant operations respectively, will also continue in their positions.

“TowerBrook is an ideal partner for Demakes given the firm’s track record of scaling family-owned businesses and significant knowledge of the food space,” Andrew Demakes said in a statement.

“My brothers and I look forward to partnering with TowerBrook to build upon the legacy of the company by expanding the reach of our distribution channels and bringing our high-quality, innovative protein products to more customers across the US.”

TowerBrook’s investments in the consumer have included US distributor KeHe and ready-meals business Kevin’s Natural Foods. The buy-out house sold Kevin’s to Mars earlier this year.

Michael Recht, managing director of TowerBrook, said “combining the [Demakes Enterprises’] core strengths with our experience scaling and growing consumer brands will foster an exciting phase of expansion both organically and through targeted acquisitions in coming years”.

Complex processes and high production costs could limit market growth for vegan cheese

The global vegan cheese market is expected to grow at a CAGR of 16.7% by 2030, primarily driven by the rise in the vegan and vegetarian population. However, its production often involves complex processes and expensive ingredients like nuts or plant-based proteins, leading to higher production costs, which are then passed on to consumers, making vegan cheese more expensive per unit compared to dairy cheese.

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