Switzerland’s Hero Group mulls future of domestic jam factory

The company is consulting with employees at the factory in Lenzburg.

Andy Coyne

Swiss food company Hero Group is weighing up the future of a jam production facility in its home market.

The company, which has a food portfolio ranging from jam, honey and peanut butter to baby food and healthy snacks, said it is consulting with employees at the factory in Lenzburg.

Up to 55 workers at the plant would be impacted if a decision is taken to close the factory.

“The purpose of this consultation is specifically to put the company in the best position to take a decision on the production plant,” Hero said in a statement.

Hero, which also has its global headquarters in Lenzburg where it was founded in 1866, said it would not be commenting further “so as not to jeopardise the consultation period that is currently under way”.

It said more information will be made available once the consultation process is completed but did not say how long that process is expected to take.

Last month, Hero, which manufactures the Organix snacks brand, sold its Semper Gluten Free business in the Nordics to Dr. Schär.

CEO Rob Versloot said at the time that the divestment was “part of the company's long-term strategy to focus on our core categories of baby and toddler food and snacks, healthy snacks and natural spreads."

Last December, Hero sold its UK gluten-free arm Juvela to brand-builder S-Ventures, saying the disposal was part of a long-term strategy to focus on its core categories.

In 2022, Hero generated revenues of SFr1.2bn ($1.32bn).

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