What efficiencies do leading lead generation providers offer to food companies?

Leading lead generation providers offer several efficiencies to food companies. They utilise advanced analytics to identify and engage potential clients effectively, ensuring marketing efforts are directed towards the most promising leads. Automation tools streamline the lead nurturing process, allowing sales teams to focus on building relationships and closing deals. Integration with customer relationship management (CRM) systems ensures seamless tracking of interactions, enhancing the overall efficiency of the sales process. Additionally, these providers ensure compliance with industry regulations, maintaining that all marketing activities adhere to required standards.

How does investing in specialised lead generation services benefit food companies?

Investing in specialised lead generation services provides food companies with tailored strategies that address the industry's unique challenges. These services often include compliance with industry-specific regulations, ensuring that all marketing activities meet required standards. Moreover, specialised providers bring invaluable insights and strategies that can lead to higher conversion rates and a more effective sales process, ultimately contributing to business growth and sustainability.

What factors are contributing to the global growth of lead generation providers and technology solutions in the food industry?

The global growth of lead generation providers and technology solutions in the food industry is influenced by several factors. Expansion into emerging markets presents new opportunities as regions develop their food infrastructure, increasing the demand for lead generation services. Technological innovation, such as the integration of advanced data analytics and automation tools, opens new avenues for lead generation. Additionally, cross-sector partnerships foster innovative approaches, combining expertise from different industries to enhance lead generation strategies.

What are the market forecasts for lead generation providers and technology solutions in the food industry?

Market analysts predict sustained growth in the lead generation sector within the food industry. This optimism is underpinned by the continuous evolution of lead generation management software and the proliferation of services tailored specifically to the food sector. As the industry advances, the demand for innovative solutions that can navigate complex regulatory environments and deliver qualified leads is expected to rise, driving market expansion.

How are technological advancements impacting lead generation strategies in the food industry?

Technological advancements are significantly impacting lead generation strategies in the food industry. The integration of artificial intelligence and machine learning enables companies to analyse vast datasets, predict trends, and personalise interactions with potential leads. Additionally, the use of predictive analytics allows for more accurate forecasting and enhanced lead scoring, making lead generation efforts more effective and efficient. These technological innovations are transforming traditional approaches, leading to more dynamic and responsive lead generation strategies.

Just Food

Daily Newsletter

03 January 2025

Daily Newsletter

Savola Group offloads Iran operations

The assets cover the manufacturing and distribution of edible oils, seafood, bakery and confectionery products.

Savola Group has struck a deal to sell its operations in Iran to an undisclosed “foreign investor” for SR705m ($187.6m).

The sale encompasses Savola's food business in Iran, which includes the manufacturing and distribution of edible oils, seafood, bakery and confectionery products.

In a Saudi stock-exchange filing, the company said: “Savola’s divestment of its businesses in Iran comes in line with its ongoing prudent strategy to exit non-core markets.

“This decision reflects the group's commitment to enhancing value and reallocating resources toward high-potential markets and growth-oriented investments in its food platform.”

Savola added the buyer is not a related party.

The unaudited net book value of Savola’s Iranian operations and investments stood at SR656.5m as of 30 November.

The transaction is expected to generate an estimated gain of SR2.8m after accounting for the difference between the sale price and the book value, net of transaction costs.

However, the company noted that reclassifications required under International Financial Reporting Standards (IFRS) would result in a net loss of approximately SR1.6bn.

This includes the reclassification of SR1.3bn in foreign currency translation reserve (CTR) and SR251m in non-controlling interests from equity to profit or loss.

The proceeds from the sale will be used to “strengthen the group's financial position”, the company added.

Savola's recent exit from Iran follows its withdrawal from operations in Morocco and Iraq in 2023.

For the nine-month period ending 30 September, Savola reported a 1.04% year-on-year decline in net profit attributable to the company’s owners, which fell to SR665.12m.

In February, Savola announced plans to distribute its stake in Saudi food group Almarai to some of its shareholders following its launch of a SR6bn ($1.6bn) rights issue.