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Nutripure attracts majority investment from PAI Partners

The France-based sports nutrition business also counts Bpifrance as an investor as Ardian exits.

Simon Harvey July 31 2024

PAI Partners has taken a majority share in Nutripure, a France-based supplier of sports nutrition and wellness products.

The Paris-headquartered private-equity firm said its has acquired a stake from fellow France-based investor Ardian, which invested in Nutripure in 2022 alongside local investment bank Bpifrance.

At the time, the company’s founders, brothers Florent and Christophe Carrio, still remained majority shareholders of the business they set up in 2017.

PAI Partners said it now holds a “controlling” share in Nutripure through its mid-market fund, while the founders and Bpifrance hold minority interests.

Stefano Drago, a founding partner of the PAI fund, said: “We are excited to partner with Florent and Christophe Carrio to support Nutripure in its next phase of growth, leveraging our food and consumer playbook into healthcare.

“Nutripure has demonstrated exceptional growth and innovation in the sports nutrition and wellness space and is well placed to benefit from structural trends revolving around a healthier lifestyle.”

The online business supplies protein powders and bars, as well as porridge and granola in the sports nutrition field. It also offers vitamins and supplements, probiotics and prebiotics, along with products such as organic coconut oil and ghee.

Nutripure has a “scalable and efficient operating model, with internalised R&D, premium ingredient sourcing, digital marketing and distribution”, with more than 200,000 subscribers, PAI Partners said in a statement.

Florent Carrio added: “This is a significant milestone in our journey and is a testament to the hard work and dedication of our entire team, driving Nutripure towards new heights and making a positive impact in the health and wellness industry.

“Since founding Nutripure, our mission has been to preserve tomorrow’s health today, for all people willing to activate their potential and take better care of themselves.”

Arnaud Despoisse, the investment director at Bpifrance, said that since the bank invested in the business two years ago, Nutripure has “become the lead brand in its market”.

Ardian’s managing director for growth, Frédéric Quéru, added that Nutripure has “more than quadrupled its turnover” since the private investment house became involved with the company in 2022.

Just Food has approached PAI Partners to garner more details on Nutripure’s turnover and any other sales channels and markets the business might serve.

The private-equity house has more than €28bn ($30.3bn) of assets under management, with a portfolio in the consumer space that includes pet-food producer Alphia, La Compagnie de Desserts and Tropicana juices.

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