Daily Newsletter

21 November 2023

Daily Newsletter

21 November 2023

Nestlé to cut 80 jobs in Germany amid sales reshuffle

Sales activities will be outsourced to an external partner for coffee, confectionery, dairy and more.

Henry Mathieu November 20 2023

Swiss giant Nestlé has restructured its sales workforce in Germany, affecting around 80 jobs.

The Maggi and Purina Petcare brands will continue to be managed internally by Nestlé in terms of sales. They will be combined into a common field service organisation, according to the food major.

Meanwhile, all sales activities for coffee, confectionery and dairy in Germany will be outsourced to an unnamed external partner.

The external partner will also take care of the plant-based Garden Gourmet brand and condiment brand Thomy.

A Nestlé spokesperson told Just Food: “The realignment of the field service is necessary in order to be able to plan efficiently and effectively for the future – while maintaining the same level of service at the point of sale.

“Especially in these challenging times, we need more resources to continue to invest in our brands and competitiveness. Our ultimate goal is to find socially acceptable solutions and, where possible, to avoid redundancies due to operating conditions.”

The spokesperson confirmed to Just Food that around 80 employees will be affected by the “realignment” but the decision to outsource for field sales was based off previous positive experiences with some other brands such as Nestlé Nutrition.

The restructuring is set to be implemented by the end of 2024 or early 2025.

Nestlé announced further job cuts earlier this month in the US, as some 77 workers in Solon in Ohio will lose their jobs between December and August next year.

Meanwhile, the Maggi owner announced more layoffs in Switzerland in October. Around 90 employees are set to be affected by the “restructuring” of the group’s Wangen facility which currently specialises in producing fresh dough.

Rising disposable income and health consciousness set to drive the healthy snacks market

Coca-Cola is the most active brand in the sector with 109 partnerships in 2023, thanks to agreements with significant organizations and teams including FC Barcelona, The Football Association, the German Football Association, Real Madrid and Bayern Munich. Soccer remains the most attractive sport to sponsor for non-alcoholic beverages brands within EMEA, given its enormous following and growing profile within Europe. 273 different non-alcoholic beverages brands have been recorded as having sponsorship agreements in place within the EMEA region.

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