Daily Newsletter

08 August 2023

Daily Newsletter

08 August 2023

Morgan Stanley, Rothschild lead consumer-sector M&A advisers in H1 – data

Morgan Stanley topped the charts when measuring the value of deals, while Rothschild advised on the most transactions.

Dean Best

Morgan Stanley and Rothschild & Co. were the top M&A financial advisers in the consumer sector in the opening six months of 2023, analysis of deal data suggests.

According to GlobalData, Just Food’s parent, Morgan Stanley topped the charts when measuring the value of deals, while Rothschild advised on the most transactions.

Aurojyoti Bose, lead analyst at GlobalData, said: “Morgan Stanley achieved the leading position by value and was the only firm to touch the $10bn mark in total deal value in H1 2023. It also improved its ranking by value from third position in H1 2022.”

He added: “Similarly, Rothschild & Co., which led by volume, went ahead from occupying the second position by volume in H1 2022 to top the chart in H1 2023. Moreover, it also occupied the fourth position by value.”

Looking at the value of deals, US-based Moelis & Co. jumped from ninth a year ago to second in the first half of the year. The bank was third by number of transactions, advising on nine deals worth $8.5bn.

Goldman Sachs was third by deal value, followed by Rothschild & Co. and Bank of America.

Houlihan Lokey was second when looking at the volume of transactions, with EY fourth.

GlobalData’s league tables are based on the real-time tracking of thousands of company websites, advisory firm websites and other reliable sources available on the secondary domain. A dedicated team of analysts monitors all these sources to gather in-depth details for each deal, including adviser names.

To ensure further robustness to the data, the company also seeks submissions of deals from leading advisers.

Generative AI remains an untapped potential across the consumer industry

GlobalData estimates the total AI market will be worth $909 billion in 2030, growing at a CAGR of 35.2% between 2022 and 2030. The consumer goods, foodservice, and packaging sectors are undergoing digital transformation, accelerated by the COVID-19 pandemic and changing consumer preferences. AI can help companies operating in these sectors by significantly reducing costs and production times. In Nestlé's 2022 full-year results, the company announced a renewed focus on digitalization to drive growth. Financial and reputational pressures associated with supply chain disruptions and sustainability concerns are also driving interest in the digitalization of supply chains. Data science and ML are strong investments across all areas. However, the sectors cannot stop at AI-powered data analytics applications. They must also explore computer vision (CV), smart robots, AI sensors that automate manufacturing and distribution logistics, and generative AI tools that increase efficiency across corporate departments and customer service operations and enable innovation in product design. For the most part, the consumer goods, foodservice, and packaging sectors will not play a significant role in creating and developing AI hardware or platforms. Instead, these sectors will help scale up the adoption of AI technologies, such as CV, conversational platforms, and smart robots. This adoption will be driven by the financial benefits and potential cost savings AI automation delivers across global supply chains.

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