Daily Newsletter

10 August 2023

Daily Newsletter

10 August 2023

Mexico’s Sigma Alimentos sells Italian operation to German, Irish investors

Sigma said it wants to focus on core European markets.

Andy Coyne August 10 2023

Sigma Alimentos, the Mexico-based food group, has exited the Italian market after selling its cured meat brand Fiorucci to German investor Navigator Capital and Irish counterpart White Park Capital Partners.

It said the sale - for an undisclosed sum - is part of a “comprehensive plan aimed at enhancing profitability and growth in Europe" and is “another decisive step towards optimising Sigma’s footprint by focusing on core European markets”.

The deal includes the Fiorucci brand, production facilities in Rome and Parma and associated operations in Germany.

Sigma said these operations and brands contributed approximately 2% to Sigma’s consolidated revenues in 2022.

Fiorucci has been owned by Sigma since 2015.

Düsseldorf-based Navigator Group focuses on the acquisition of non-core assets of large industrial groups and corporate succession, while Dublin-based White Park Capital Partners is a family investment holding company investing in carve-outs from large multinationals.

The investors said their aim is to “relaunch the offer and distribution of the products of the historic Fiorucci brand in the reference channels in Italy and abroad by virtue of an important long-term investment and recovery plan”.

They added: “The goal is to bring a company and a brand that is 170 years old back to profitability and to growth appropriate to its potential.”

Christian Muschick, CEO of the Navigator Group, said: “Fiorucci is synonymous with values we admire: tradition, goodness, joie de vivre, quality. This is a strategic engagement aimed at strengthening our position in the food sector.”

Sigma - part of Mexican conglomerate Alfa - has a diversified food portfolio that includes more than 100 brands across categories such as packaged meats, dairy and frozen foods. It operates in Mexico, Europe, the US and Latin America.

In May, Sigma revealed it had bought a majority stake in US-based Hispanic cheese and cream manufacturer Los Altos Food Products.

Sigma has 65 manufacturing facilities and 44,000 employees. Its annual revenue in 2022 was $7.4bn.

Generative AI remains an untapped potential across the consumer industry

GlobalData estimates the total AI market will be worth $909 billion in 2030, growing at a CAGR of 35.2% between 2022 and 2030. The consumer goods, foodservice, and packaging sectors are undergoing digital transformation, accelerated by the COVID-19 pandemic and changing consumer preferences. AI can help companies operating in these sectors by significantly reducing costs and production times. In Nestlé's 2022 full-year results, the company announced a renewed focus on digitalization to drive growth. Financial and reputational pressures associated with supply chain disruptions and sustainability concerns are also driving interest in the digitalization of supply chains. Data science and ML are strong investments across all areas. However, the sectors cannot stop at AI-powered data analytics applications. They must also explore computer vision (CV), smart robots, AI sensors that automate manufacturing and distribution logistics, and generative AI tools that increase efficiency across corporate departments and customer service operations and enable innovation in product design. For the most part, the consumer goods, foodservice, and packaging sectors will not play a significant role in creating and developing AI hardware or platforms. Instead, these sectors will help scale up the adoption of AI technologies, such as CV, conversational platforms, and smart robots. This adoption will be driven by the financial benefits and potential cost savings AI automation delivers across global supply chains.

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