What efficiencies do leading lead generation providers offer to food companies?

Leading lead generation providers offer several efficiencies to food companies. They utilise advanced analytics to identify and engage potential clients effectively, ensuring marketing efforts are directed towards the most promising leads. Automation tools streamline the lead nurturing process, allowing sales teams to focus on building relationships and closing deals. Integration with customer relationship management (CRM) systems ensures seamless tracking of interactions, enhancing the overall efficiency of the sales process. Additionally, these providers ensure compliance with industry regulations, maintaining that all marketing activities adhere to required standards.

How does investing in specialised lead generation services benefit food companies?

Investing in specialised lead generation services provides food companies with tailored strategies that address the industry's unique challenges. These services often include compliance with industry-specific regulations, ensuring that all marketing activities meet required standards. Moreover, specialised providers bring invaluable insights and strategies that can lead to higher conversion rates and a more effective sales process, ultimately contributing to business growth and sustainability.

What factors are contributing to the global growth of lead generation providers and technology solutions in the food industry?

The global growth of lead generation providers and technology solutions in the food industry is influenced by several factors. Expansion into emerging markets presents new opportunities as regions develop their food infrastructure, increasing the demand for lead generation services. Technological innovation, such as the integration of advanced data analytics and automation tools, opens new avenues for lead generation. Additionally, cross-sector partnerships foster innovative approaches, combining expertise from different industries to enhance lead generation strategies.

What are the market forecasts for lead generation providers and technology solutions in the food industry?

Market analysts predict sustained growth in the lead generation sector within the food industry. This optimism is underpinned by the continuous evolution of lead generation management software and the proliferation of services tailored specifically to the food sector. As the industry advances, the demand for innovative solutions that can navigate complex regulatory environments and deliver qualified leads is expected to rise, driving market expansion.

How are technological advancements impacting lead generation strategies in the food industry?

Technological advancements are significantly impacting lead generation strategies in the food industry. The integration of artificial intelligence and machine learning enables companies to analyse vast datasets, predict trends, and personalise interactions with potential leads. Additionally, the use of predictive analytics allows for more accurate forecasting and enhanced lead scoring, making lead generation efforts more effective and efficient. These technological innovations are transforming traditional approaches, leading to more dynamic and responsive lead generation strategies.

Just Food

French biscuit maker Maison Duprez secures investment from Unigrains

Maison Duprez manufactures and distributes biscuits and confectionery under regional brands including Eugène Blond, Confiserie Afchain and Isidore Penven.

Maison Duprez, a French biscuit and confectionery specialist, has secured investment from agri-food investor Unigrains.

Financial terms of the transaction were not disclosed.

Unigrains has joined Maison Duprez’s managing family Finorpa and Société Générale Capital Partners (CP) to “support the development” of the company, the new shareholder said in a statement.

Maison Duprez manufactures and distributes biscuits and confectionery under regional brands including Eugène Blond, Confiserie Afchain and Isidore Penven.

The company supplies retail and foodservice customers, as well as selling through a network of stores.

Maison Duprez is majority-owned by Vincent Duprez and Sylvie Duprez and their children, employing approximately 180 people.

President and CEO Vincent Duprez said: “The complementarity of Unigrains with our historical partners, Finorpa and Société Générale CP, will add value to our growth projects.”

The company generates 80% of its turnover from proprietary brands and aims to achieve €45m in sales within five years.

Unigrains said Maison Duprez would “benefit from the support” of its "networks and sector expertise" to pursue “targeted external growth” strategies, particularly in other French regions.

The investment from Unigrains coincides with a project to invest in the production capacity of Maison Duprez's Breton subsidiary, aiming to expand its product offerings with new regional items.

Unigrains investment manager Anabelle Gerbal said: “Unigrains shares the Duprez family’s deep commitment to promoting traditional biscuit and confectionery expertise.

“It is also, by extension, about supporting the transformation and added value of agriculture productions – wheat, sugar beets, milk – which are the foundation of our French gastronomic heritage.”

Last month, Unigrains acquired a minority stake in Savel Group, a family-owned poultry specialist.

Established in 1968 and located in Lannilis, in France's Finistère department, Savel specialises in “niche” poultry, such as cockerel, guinea fowl, and slow-raised yellow chicken.

In September, the investor backed French dairy business Beillevaire Groupe.