What efficiencies do leading lead generation providers offer to food companies?

Leading lead generation providers offer several efficiencies to food companies. They utilise advanced analytics to identify and engage potential clients effectively, ensuring marketing efforts are directed towards the most promising leads. Automation tools streamline the lead nurturing process, allowing sales teams to focus on building relationships and closing deals. Integration with customer relationship management (CRM) systems ensures seamless tracking of interactions, enhancing the overall efficiency of the sales process. Additionally, these providers ensure compliance with industry regulations, maintaining that all marketing activities adhere to required standards.

How does investing in specialised lead generation services benefit food companies?

Investing in specialised lead generation services provides food companies with tailored strategies that address the industry's unique challenges. These services often include compliance with industry-specific regulations, ensuring that all marketing activities meet required standards. Moreover, specialised providers bring invaluable insights and strategies that can lead to higher conversion rates and a more effective sales process, ultimately contributing to business growth and sustainability.

What factors are contributing to the global growth of lead generation providers and technology solutions in the food industry?

The global growth of lead generation providers and technology solutions in the food industry is influenced by several factors. Expansion into emerging markets presents new opportunities as regions develop their food infrastructure, increasing the demand for lead generation services. Technological innovation, such as the integration of advanced data analytics and automation tools, opens new avenues for lead generation. Additionally, cross-sector partnerships foster innovative approaches, combining expertise from different industries to enhance lead generation strategies.

What are the market forecasts for lead generation providers and technology solutions in the food industry?

Market analysts predict sustained growth in the lead generation sector within the food industry. This optimism is underpinned by the continuous evolution of lead generation management software and the proliferation of services tailored specifically to the food sector. As the industry advances, the demand for innovative solutions that can navigate complex regulatory environments and deliver qualified leads is expected to rise, driving market expansion.

How are technological advancements impacting lead generation strategies in the food industry?

Technological advancements are significantly impacting lead generation strategies in the food industry. The integration of artificial intelligence and machine learning enables companies to analyse vast datasets, predict trends, and personalise interactions with potential leads. Additionally, the use of predictive analytics allows for more accurate forecasting and enhanced lead scoring, making lead generation efforts more effective and efficient. These technological innovations are transforming traditional approaches, leading to more dynamic and responsive lead generation strategies.

Just Food

Daily Newsletter

06 January 2025

Daily Newsletter

Iberian Premium Fruits acquires Spanish peer The Natural Hand

Iberian Premium Fruits said the acquisition “consolidates its position as leader in the premium fruit sector in Spain and Europe”.

Iberian Premium Fruits has acquired The Natural Hand, a fellow Spanish fruit and vegetable company, for an undisclosed sum.

In a statement, Iberian Premium Fruits said the acquisition “consolidates its position as leader in the premium fruit sector in Spain and Europe”.

Based in Albal, Valencia, The Natural Hand specialises in “premium quality” persimmons and citrus fruits.

The acquisition allows Iberian Premium Fruits, based in Chilches near Malaga, to expand its market reach, particularly in Asia, to which The Natural Hand has been exporting since 2013.

The addition of the Valencian company is expected to increase Iberian Premium Fruits’ farmland to more than 1,200 hectares across Spain and South Africa, featuring a portfolio of more than 25 varieties of oranges, clementines, persimmons and other products.

The company also anticipates a 15% growth for the 2024/2025 campaign, expecting to reach €200m ($208.1m) in turnover due to this new integration.

Iberian Premium Fruits, which was established in April 2023 following the merger of Llusar and Torres in 2021, aims to “become the largest European leader in the production and distribution of premium oranges and mandarins”.’

Its CEO, Xavi Nolla, said: “In our group we work so that the freshness, quality and unique flavour of our oranges, clementines and other fruits are our differentiating seal and a competitive advantage in the sector.”

The Natural Hand director Juan Carlos Martínez describes joining the Iberian Premium Group as “the boost that the company needed to multiply its growth exponentially”.

Under its new owner, The Natural Hand will move to new facilities in Alcácer, Valencia, spanning 14,000 square metres, tripling its production capacity.

This expansion adds to Iberian Premium Fruits’ existing 89,000 square metres of facilities across various locations in Castellón and Valencia.

In June 2023, the company expanded by acquiring V-ROS, a specialist in clementines with leaves.