The Greenery strategy director David Markowski has been named the Dutch produce group’s new CEO.

Markowski, who had been The Greenery’s strategy for almost four years, succeeds Steven Martina, who left the business in August for kiwifruit major Zespri International. Martina joined Zespri as director for Europe and North America.

Before joining The Greenery in 2019, Markowski was COO at media agency 90/24 Media, co-founded investment platform Young United Invest and had stints at communications group Liberty Global and at the bank ABN Amro.

The Greenery, which supplies customers in North America, Europe and Asia, is owned by members of the Coforta cooperative. According to the company’s LinkedIn page, it has 1,100 staff.

Markowski pointed to The Greenery’s corporate strategy, dubbed Focus 2025, through which the company wants to become more competitive and increase returns for growers.

“As a representative of the source, The Greenery plays a very important role, not only for growers but also for the end consumer, as product availability with the right price-quality ratio will only become more challenging in the future. I am convinced that with the further rollout of the Focus 2025 strategy, we will create a future-proof organisation that adds great value within the chain,” he said in a statement.

Markowski added: “As management, we ... want to transform The Greenery into a flatter, agile organisation that is better suited to the challenging landscape of the fruit and vegetable chain.”