Daily Newsletter

24 August 2023

Daily Newsletter

24 August 2023

Ferrero’s Wells Enterprises to expand US ice-cream plant

Products made at the plant are sold under brands including Blue Bunny, Halo Top and Blue Ribbon Classics.

Eszter Racz August 23 2023

Wells Enterprises, the US ice-cream business owned by Ferrero, is to invest in its production.

The company, acquired by Ferrero last year, plans to expand its facility in Dunkirk in New York state.

Products made at the plant are sold under brands including Blue Bunny, Halo Top and Blue Ribbon Classics.

The project is expected to more than double the factory’s output, which stands at more than 200m gallons (757m litres) of ice cream per year. The facility distributes products in all 50 states.

“The planned expansion of the Dunkirk facility follows our team’s continued strong performance over the last several months. That, coupled with the continued growth plan for our brands and the category overall makes expanding our Dunkirk facility the right choice for Wells,” COO Mark Meyer said.

Wells plans to start construction this autumn and expects the expanded site to be operational by late 2025. 

The company is headquartered in Le Mars, Iowa where it also operates two manufacturing facilities. It has another plant in Henderson, Iowa. It employs nearly 4,000 people in the US.

Italy-based Ferrero is one of the world’s largest chocolate makers and has ice-cream interests in Europe.

In 2019, Ferrero acquired a controlling stake in Spain-based ice-cream manufacturer Ice Cream Factory Comaker (ICFC) for an undisclosed sum.

Rising disposable income and health consciousness set to drive the healthy snacks market

The global healthy snacks market will be valued at $74.6 billion in 2023 and is expected to grow at a CAGR of 6% by 2030, per GlobalData. Increasing awareness of health and wellness among consumers is the major contributor to the growing demand while a rise in vegan and plant-based diets and rising disposable income, and middle-class expansion are also expected to drive market growth. However, this growth is affected by the challenges posed by high cost of ingredients.

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