What efficiencies do leading lead generation providers offer to food companies?

Leading lead generation providers offer several efficiencies to food companies. They utilise advanced analytics to identify and engage potential clients effectively, ensuring marketing efforts are directed towards the most promising leads. Automation tools streamline the lead nurturing process, allowing sales teams to focus on building relationships and closing deals. Integration with customer relationship management (CRM) systems ensures seamless tracking of interactions, enhancing the overall efficiency of the sales process. Additionally, these providers ensure compliance with industry regulations, maintaining that all marketing activities adhere to required standards.

How does investing in specialised lead generation services benefit food companies?

Investing in specialised lead generation services provides food companies with tailored strategies that address the industry's unique challenges. These services often include compliance with industry-specific regulations, ensuring that all marketing activities meet required standards. Moreover, specialised providers bring invaluable insights and strategies that can lead to higher conversion rates and a more effective sales process, ultimately contributing to business growth and sustainability.

What factors are contributing to the global growth of lead generation providers and technology solutions in the food industry?

The global growth of lead generation providers and technology solutions in the food industry is influenced by several factors. Expansion into emerging markets presents new opportunities as regions develop their food infrastructure, increasing the demand for lead generation services. Technological innovation, such as the integration of advanced data analytics and automation tools, opens new avenues for lead generation. Additionally, cross-sector partnerships foster innovative approaches, combining expertise from different industries to enhance lead generation strategies.

What are the market forecasts for lead generation providers and technology solutions in the food industry?

Market analysts predict sustained growth in the lead generation sector within the food industry. This optimism is underpinned by the continuous evolution of lead generation management software and the proliferation of services tailored specifically to the food sector. As the industry advances, the demand for innovative solutions that can navigate complex regulatory environments and deliver qualified leads is expected to rise, driving market expansion.

How are technological advancements impacting lead generation strategies in the food industry?

Technological advancements are significantly impacting lead generation strategies in the food industry. The integration of artificial intelligence and machine learning enables companies to analyse vast datasets, predict trends, and personalise interactions with potential leads. Additionally, the use of predictive analytics allows for more accurate forecasting and enhanced lead scoring, making lead generation efforts more effective and efficient. These technological innovations are transforming traditional approaches, leading to more dynamic and responsive lead generation strategies.

Just Food

Daily Newsletter

03 January 2025

Daily Newsletter

Ellsworth Cooperative Creamery names Kevin Pieh as new CEO

Pieh joined Ellsworth as CFO in 2022 and was serving as interim CEO since September.

Ellsworth Cooperative Creamery, a US-based cheese supplier, has appointed Kevin Pieh as its permanent CEO.

Pieh, who joined Ellsworth in 2022, has been serving as interim CEO of the company since September following the exit of Paul Bauer.

Prior to taking on the role of interim CEO, Pieh was Ellsworth Cooperative Creamery's CFO.

Board chair Warren Johnson said the company “will greatly benefit” from Pieh's leadership and “strong experience” in cooperatives and dairy.

Johnson added: “He has proven to have strong financial and management acumen during his tenure as CFO and is well-positioned to step into the CEO role. The board is excited for the continual growth trajectory of the cooperative with Kevin’s leadership.”

Earlier in his career, Pieh worked for fellow US dairy group Land O’Lakes.

Commenting on the new role, Pieh said: “Ellsworth Creamery is an incredible organisation with a bright future and potential for strong growth. I’m excited to represent our farmer-owners and lead our outstanding team of employees.”

Operating for over 110 years, Ellsworth is owned by 180 dairy farm families. The creamery operates three manufacturing facilities in Wisconsin. The Ellsworth facility produces “all-natural white cheddar cheese curds” while a site in Menomonie produces over 80 varieties of “small-batch artisan cheeses”.

The plant in New London specialises in producing “customised” cheese products for foodservice, retail and manufacturer clients.