Dutch poultry group Plukon buys Spain’s Redondo

The deal adds to Plukon’s position in Spain after it acquired Grupo VMR in 2020.

Henry Mathieu January 23 2024

Netherlands-based poultry business Plukon has acquired Spanish peer Redondo for an undisclosed fee.

The deal adds to Plukon’s position in Spain after the Dutch group acquired Grupo VMR in 2020.

Located in Madrid, Redondo is a family-owned business that has been active in the poultry market since 1963 and provides poultry products to customers “in and around Madrid”. It is an integrated poultry company that operates facilities in three different locations in Spain, including feed mills, mother flock facilities, a hatchery, growing farms and a slaughterhouse.

Kees Kraijenoord, CEO of Plukon, said that the deal “provides our group with a strong platform for future growth in Spain”.

“This deal aligns with our ambition to become a leading player in the production and marketing of poultry in Europe.”

Redondo employs about 250 people and its revenues reached €54m ($58.8m) in 2022.

José Luis Redondo, CEO at Redondo: “We are convinced that Redondo will continue to grow as part of the Plukon Food Group, and we look forward to realise this together. Plukon is a strong owner for Redondo and all its stakeholders, with a similar view on quality standards and, therefore, we are proud to have achieved this milestone for the company.”

The company had 30 sites in Europe, including four in Spain, prior to the acquisition of Redondo, with headquarters located in Wezep in the Netherlands.

Plukon turned over around €2.8bn in 2022, according to its website.

Last February, the group acquired a majority stake in Dutch poultry peer JA ter Maten Holding.

Ter Maten, founded in 1978, is a family business that specialises in the processing of poultry raw materials into products intended for further processing in food or pet food products.

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