Daily Newsletter

14 November 2024

Daily Newsletter

14 November 2024

Norway’s Agra to buy majority of at-home kebab brand Schysst Käk 

Schysst Käk's products are produced in Sweden and distributed under various brand names across the Nordic region.  

Shivam Mishra November 13 2024

Norwegian family-owned food company Agra is to acquire a 60% stake in Swedish at-home kebab brand Schysst Käk 

The financial details of the deal have not been disclosed.  

Schysst Käk's products, which include meat kebabs, sauces, bread, and toppings, are produced in Sweden and distributed under various brand names across the Nordic region.  

"We have followed Schysst Käk for several years and are very impressed by how the team has in a short time established a new concept category in the grocery trade and at the same time built a strong and playful brand," Agro CEO Knut Heje said. 

In Denmark, the products are marketed under the Super Kræs brand, and in Finland as Super Safkaa.

Schysst Käk, which was founded by brothers Amir and Alex Kheirmand in 2018, now has a turnover of approximately Skr400m ($36.75m). 

Following the acquisition, the Kheirmand brothers will retain a 40% stake. Amir said: "We feel that Agra is the perfect match for us to take the next step in the Nordics."

Schysst Käk’s products are available through retailers including ICA, Coop, and Hemköp. 

Agra's investment is expected to bolster Schysst Käk's expansion efforts across the Nordic countries, the company said. 

It holds an option to acquire the remaining shares in Schysst Käk in 2028. 

The transaction is slated for completion in the fourth quarter of this year, pending customary closing conditions and regulatory approvals. 

Founded in 1885, Agra has a portfolio of over 15 brands and a turnover exceeding Nkr5.2bn ($470.7m).  

The group's entities include Svenska Foodmark, Norska Mills and Danska Stryhns Gruppen.

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