Wind Point’s Targeted PetCare acquires pet-treat business Pet Brands

Private-equity-backed Targeted PetCare has acquired pet treats supplier Pet Brands in an all-US deal.

Targeted PetCase (TPC), owned by private-equity firm Wind Point Partners, has purchased Ohio-based Pet Brands to expand its “capabilities in high-growth pet treat categories”.

“The acquisition of Pet Brands significantly broadens Targeted PetCare’s pet treat portfolio and adds complementary sourcing, design and packaging capabilities,” Wind Point said in a statement.

Financial details of the deal were not disclosed.

In the statement, Matt Miller, the CEO of Targeted PetCare, said: “Pet Brands has developed high-value-add capabilities and strong brands in attractive pet treat categories. The company’s full-service model across innovation, product development and sourcing provide a differentiated solution for leading retailers and pet parents alike”.

Pet Brands is a supplier of private-label and branded dog and cat treats including jerkies, soft chews, dental chews, purees and bones. The brand, founded in 2004, sells through grocery stores, mass retailers and e-commerce businesses.

Chief executive Tom O’Brien said the two companies’ “combined offering creates a truly unique value proposition for […] customers”.

“[…] We believe the scale of the TPC network will be a meaningful enabler for Pet Brands’ future growth,” he said.

Wind Point acquired the New Hamburg, Ontario-headquartered Targeted Pet Care from Pestell Group in 2018.

Paul Peterson, managing director at Wind Point, said “a core pillar” of the strategy for Targeted PetCare “has been broadening the company’s capabilities across pet consumables through M&A”.

He added: “The acquisition of Pet Brands is closely aligned with this strategy, and we look forward to supporting the growth of the combined businesses.”

In October last year, the US private-equity firm acquired UK pet foods and treats manufacturer Assisi Pet Care.

Two months later, Assisi Pet Care had expanded through M&A, with the UK pet-food business acquiring Burns Pet Nutrition.