Anglo-Dutch consumer goods conglomerate Unilever will invest US$15m to build a goods distribution centre in Vietnam.
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The company, which entered Vietnam in 1995, currently employs more than 5,500 staff in five manufacturing locations.
According to reports by AFX, the 10-hectare site located near Ho Chi Minh City will be the largest in the country.
“Once finished in November the centre with a loading capacity of 2,000 tons per day… will be on a level with the leading distribution centres of developed countries in the region,” Unilever reportedly said.
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Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
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