US natural and organic food retailer Wild Oats Markets has announced that it has become the first US food retailer to offer Fair Trade Certified bananas.
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The bananas, which are certified by TransFair USA, an independent, third-party certifier of Fair Trade products, are now available in 70 Wild Oats Natural Marketplace stores in 23 states.
The Boulder, Colorado-based food retailer also sells Fair Trade coffee, tea and chocolate, and expects to add other Fair Trade produce items in the future.
Fair Trade bananas guarantee a fair price is paid to banana growers and plantation workers.
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