US natural and organic foods retailer Whole Foods Market has announced the promotion of Mark Dixon to president of its Southwest region, effective 7 October 2004.

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The company recently announced the expansion of its number of operating regions from eight to ten by separating the Southwest region into the Southwest and Rocky Mountain regions, and the Northern Pacific region into the Northern California and Pacific Northwest regions.


Dixon joined the Company in 1984 and has held various positions including team leader, associate store team leader, store team leader, metro store team leader and most recently regional vice president of the former Southwest region since July 2002.

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