Subway, the fastfood sandwich chain, is planning an aggressive campaign to enhance its profile in the UK.
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The company is the second biggest fastfood chain in the world, but only has 52 sites in the UK from a global operation of 14,800 stores. The company said that it hopes to double the number of its distinctive sandwich franchises in the UK by the end of the year, with a further 1,900 outlets scheduled by 2010.
Fred DeLuca, Subway’s chief executive and co-founder, said: “Our aim is to match the number of outlets of the biggest restaurant chain in each country it operates in…. We believe the fast-food sector is still growing, with more and more people eating out and choosing the big chains.”
