It’s official–consumers prefer Silk® chocolate soymilk to the world famous Hershey’s chocolate milk.
Independent taste tests(1) conducted by Good Housekeeping magazine offered consumers blind tasting of both chocolate flavored Silk refrigerated soymilk and Hershey’s chocolate milk. Everybody who tasted preferred the chocolate Silk.
Go deeper with GlobalData
“It just tastes so good,” says one consumer referring to the Silk soymilk. “It’s much lighter and not so sweet.”
“This is great news,” said Steve Demos, company president. “It’s a giant leap forward when consumers are preferring the healthier, lower fat beverage that actually does you good. We hope this will encourage people to try chocolate Silk for themselves–take the taste test and you be the judge.”
The fact that the American palate prefers soymilk is a good thing. Silk chocolate soymilk is made from GMO-free, third party certified organic soybeans and provides a quick and easy way for consumers to get soy in their diets. It is lactose-free, dairy-free, cholesterol-free and has a fat content equal to 1% milk. And last year, the FDA announced that consuming just 25 grams of soy protein per day, equal to four 8-ounce glasses, can actively lower blood cholesterol levels and help reduce the risk of heart disease.
Silk soymilk is available in plain, vanilla and chocolate flavors, along with new Silk Mocha and Silk Chai. It is found in the refrigerated section of grocery stores nationwide.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataWhite Wave, Inc. was established in Boulder, Colo. in 1977 by Steve Demos, company president. Demos’ belief in “business without guilt” has made White Wave one of the largest manufacturers of soy foods in the country. Today, as a privately held company, it has 91 employees with annual sales of over $50 million. White Wave produces more than 40 soy products including Silk® soymilk, Silk® coffee creamer, Silk® Cultured Soy and White Wave(TM) tofu and tempeh. For more information, check out www.whitewave.com.
(1) Good Housekeeping magazine conducted a blind taste test of general consumers in New York, 2000.
