Merisant Co, which makes artificial sweetener Equal, has reportedly sued the marketer of rival product Splenda over its slogan, which claims Splenda is made from sugar.
Go deeper with GlobalData
In a complaint filed in a Philadelphia court, Merisant claims Splenda is actually made from “dextrose, maltodextrin and 4-chloro-4-deoxy-alpha, D-Galactopyranosyl-1,6-dichloro-1,6-dideoxy-beta, D-fructofuranoside”, reported The Associated Press. Merisant says the marketing slogan is misleading to consumers as it implies Splenda, the brand name for sucralose, is natural.
McNeil Nutritionals, which markets Splenda in the US, said sucralose starts out as pure cane sugar before being chemically altered to make a new compound with fewer calories.
“We have never claimed that it is natural, nor would we. It is a sugar substitute,” company spokeswoman Monica Neufang was quoted by AP as saying. “Consumers are not misled.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
