Pepsi snack food subsidiary Frito-Lay has entered a long-term agreement with entertainment conglomerate Walt Disney for its snacks to be featured at Walt Disney World and Disneyland Resort.
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Lay’s potato crisps/chips, Cheetos cheese puffs, Doritos and other Frito-Lay snacks will be sold at restaurants and food kiosks throughout Disney’s domestic theme parks, Disney said in a statement.
The deal also includes naming rights to some Disney attractions, reports Reuters. These include California Screamin’ in Disney’s California Adventure and Disney’s Typhoon Lagoon Water at Walt Disney World, Burbank.
A slump in European tourism has hit the performance of Disney theme parks, making revenue-providing sponsorship deals important for the company.
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By GlobalData
