The FoodServices Division of Nestlé USA has signed on as a strategic partner of the National Restaurant Association’s (NRA) multimillion dollar Cornerstone Initiative public relations campaign.
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Through a financial contribution, the Nestlé USA FoodServices Division will help communicate the messages of the NRA’s campaign that promotes the essential role restaurants play in the US economy.
“The NRA is grateful for the generous support of Nestlé USA in the effort to communicate to consumers and opinion leaders about the economic importance of dining out,” said NRA chairman Theodore M. Fowler, president and CEO, Golden Corral Corp. “The partnership of Nestlé USA is vital to the campaign’s ongoing strength.”
Allan Lutz, president, FoodServices Division, Nestlé USA, added: “We have a passion for food and the role it plays in the moments that bring people together. We’re very pleased to join with the NRA on this campaign.”
The NRA unveiled the Cornerstone Initiative Public Relations Campaign in response to the impact of the 11 September attacks on restaurants across America. The campaign used an advertisement with the tagline, “Join Us. Help America Turn the Tables”, which builds on calls from national, state and local leaders for all Americans to dine in restaurants as a way to boost and maintain the economy.
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By GlobalDataThe campaign is named after the Cornerstone Initiative, a two-year-old effort to advance and promote the nation’s 858,000 restaurant-and-foodservice outlets and its 11.6 million employees as the cornerstone of the economy, employment and career opportunities, and community involvement.
In addition to Nestlé USA, the American Express Company and The Coca-Cola Company serve as “Cornerstone Partners” of the campaign. Also, members of the City and Regional Magazine Association (CRMA), and publications including WHERE Magazine and KEY MAGAZINE are donating advertising space for the campaign. State restaurant association partners are aggressively communicating the messages of the campaign at the grassroots level.
