NBC Internet, Inc. (Nasdaq: NBCI), a leading Internet portal company that brokers information, commercial, and entertainment transactions, yesterday announced a strategic distribution agreement with Domino’s Pizza, the recognized world leader in pizza delivery, to offer Domino’s pizza-eaters a free nationwide Internet access service through an agreement with myfavoritei.
The new co-branded NBCi.com/Dominos free Internet access service will be distributed and marketed by Dominos through a variety of offline and online mechanisms — including direct delivery of CD-ROMs affixed to Dominos pizza delivery boxes in select markets; in marketing messages that have been printed on Dominos pizza boxtoppers; in Dominos newspaper advertising inserts; and within Dominos doorhanger materials.
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The co-branded free ISP also is available immediately for download at www.dominos.com, and relies on a customized, co-branded version of the new NBCi.com Internet portal as the service’s front-end. This co-branded Dominos.com/NBCi.com portal offers powerful ways for users to access personalizable Internet content and services, along with targeted Dominos promotions and special offers, including select market online pizza ordering.
Dominos will distribute and market the new free ISP to its customers, NBCi will provide the service’s front-end, with Internet connectivity and customized CD-ROMs provided by myfavoritei (www.myfavoritei.com), a free Internet access offering powered by 1stUp.com Corporation, a leading provider of ad-supported Internet access and a majority owned operating company of CMGI, Inc.
As part of the agreement with Domino’s Pizza and myfavoritei, NBCi will count all user traffic towards its overall traffic numbers, will sell and serve advertising opportunities and will manage all service membership and related data from the new NBCi/Domino’s Pizza free Internet access service.
“We are pleased to offer Domino’s customers a customized version of the NBCi.com portal coupled with free Internet access,” said Will Lansing, CEO, NBCi. “This agreement with Domino’s and myfavoritei further builds on our strategic goal of acquiring NBCi members at a low cost and nurturing relationships with them by offering highly relevant content and e-commerce opportunities.”
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By GlobalData“This partnership is a wonderful opportunity for Domino’s Pizza to better serve our customers,” said Jack Scheible, Director of Relationship Marketing, Domino’s Pizza. “The alliance with NBCi, a leading Internet portal company, will open new channels of communication with our customers and enhance brand recognition, creating ‘top-of-mind’ Domino’s awareness.”
“This is exactly the kind of “click and mortar” program myfavoritei was created to address,” said Rick Mershad, President, myfavoritei. “Leveraging the infrastructure that only a giant like Domino’s Pizza can deliver in order to build the brand, drive retail traffic and lay the groundwork for e-commerce opportunities.”
This relationship with Domino’s Pizza builds on NBCi’s new distribution strategy with marketer-provided Free Internet Access Services and further complements NBCi’s current roster of major Internet Service Providers, telcos, cable companies, computer hardware manufacturers and others currently distributing NBCi services, including such major brands as Prodigy/SBC, US West, and RealNetworks. NBCi unveiled a similar co-branded free Internet Access service with the Chicago-based retailer, Montgomery Ward on Sept. 25. All distribution and carriage partners receive customized editions of NBCi.com, developed exclusively for their customers.
The new co-branded NBCi/Dominos Internet access service showcases a customized version of the new NBCi.com, offering such personalizable tools as personalized stock quotes, sports and headline news, as well as customized local information, including weather and television and movie listings along with customized local Domino’s opportunities.
NBCi’s flagship consumer Internet portal service, NBCi.com (www.NBCi.com), officially launched on September 25th is intended to serve as a user’s “Personal Agent on the Web” by aggregating highly personalized, entertaining and relevant Internet content, utility and commerce. The new NBCi.com offering provides Internet search and directory, information, shopping, direct e-commerce, entertainment, personal file storage, personal home pages, communications and community services for both narrowband and broadband users.
About Domino’s Pizza
Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery, and operates 6,735 stores throughout the U.S. and 60 international markets. Domino’s Pizza is committed to leading the industry in product quality and operational excellence. Domino’s Pizza can be found on the Internet at www.dominos.com.
About myfavoritei
myfavoritei was the first company to use free Internet access as a tool for brick and mortar companies to better serve their customers on-line. The company’s management team averages over fifteen years apiece in the retail industry, and they draw on that experience to help companies drive e-commerce revenue and retail traffic through highly visible Web initiatives built around free Internet access.
About NBC Internet, Inc.
NBC Internet, Inc. (NBCi) is a leading Internet company that helps consumers access Internet resources, leveraging user data to broker information, commercial, and entertainment transactions between consumers and marketing partners. NBCi’s flagship consumer Internet portal, NBCi.com, provides Internet search and directory, information, community, personal file storage, e-commerce, and entertainment services for both narrowband and broadband users. NBCi’s business-to-small business portal, AllBusiness.com, offers information, products, and services to help small businesses start and grow.
NBCi was launched in November 1999 through the combination of NBC and CNET’s Snap.com, Xoom.com, NBC.com, NBC Interactive Neighborhood, VideoSeeker, and a 10 percent equity stake in CNBC.com. NBC Internet publicly trades under the ticker NBCI on The Nasdaq Stock Market®. NBC, a subsidiary of General Electric Company (GE), holds a 39.3 percent ownership stake in NBCi. NBCi is headquartered in San Francisco and has offices in New York City, Los Angeles, and Chicago.
This press release contains statements that are forward-looking. These statements are based on NBCi’s expectations of its future results as of the date of this press release. Actual results may differ materially from those projected because of a number of risks and uncertainties, including those listed from time to time in NBC Internet Inc.’s SEC reports, including but not limited to XOOM.com, Inc.’s Annual Report on Form 10-K for the year ended December 31, 1998; XOOM.com’s Quarterly Reports on Form 10-Q for the periods ended March 31, 1999, June 30, 1999 and September 30, 1999; the Registration Statements on Form S-4 and Form S-1 filed by NBC Internet, Inc., as amended. Important factors that could cause the results to differ materially from those in any such forward-looking statements include: NBCi’s limited operating history; unpredictability of its quarter-to-quarter results; its unproven business model and dependence on members; risks associated with its international operations; its reliance on a network infrastructure; its dependence on vendors and suppliers; management of its growth and expansion; risks associated with brand development; its reliance on advertising revenue; intense competition with other Web communities and businesses; the risks of infringement of intellectual property rights; risks associated with acquisitions; and reliance on strategic relationships.
