Kraft Foods has announced that Betsy Holden, president, global marketing and category development, has decided to leave the company and resign her position on the company’s board of directors, effective 30 June.

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“Betsy’s marketing talents and leadership abilities have benefited Kraft throughout her 23-year career,” said CEO Roger Deromedi. “We thank Betsy for her many contributions, including her recent leadership in establishing the global marketing and category development group within our global organization and in guiding our health and wellness initiatives. We wish her all the best in her future endeavors.”


Holden has decided to take a 9-12 month sabbatical to spend time with her teenage children, and then plans to resume her career elsewhere.


After Holden’s departure, Paula Sneed formerly senior vice president, marketing resources, will become executive vice president, global marketing resources and initiatives. Sneed and her team will continue to provide worldwide leadership and oversight of marketing resources functions including media, advertising, digital marketing, kitchens, and consumer relations.


John Baxter, formerly senior vice president, global snacks, will become executive vice president, global category development. In his new role, Baxter and his team will have responsibility for Kraft’s global consumer sectors, along with Kraft’s initiative to transform its portfolio in line with consumers’ increasing focus on health and wellness.

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Baxter and Sneed will report to Deromedi and become members of the company’s executive team.