Breakfast cereal brand Wheaties unveiled new packaging commemorating America’s gold-medal winning figure skating champion Sarah Hughes, at a press conference hosted yesterday [Monday] in Salt Lake City.
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The soon-to-be-released 18-ounce package will be available across the US next month, and the company explained that it “continues Wheaties’ storied tradition of honoring great athletic champions dating back to Johnny Weismuller and Babe Didrickson in the 1930s”.
Wheaties is not an official sponsor of the US Olympic Committee, but marketing manager Brian Immel explained that Hughes was chosen because of the huge following she has won in the US: “There were so many great performances in Salt Lake City, but Sarah’s breakthrough triumph in figure skating truly captured the country’s imagination.
“She undoubtedly represents the very best of the championship ideals that have made Wheaties ‘The Breakfast of Champions’ for nearly 80 years. She is a great addition to the elite group of athletes who have graced the cover of the Wheaties box over the years.”
“Winning a gold medal is something that I’ve dreamed about for most of my life,” said the 16-year-old Hughes from New York: “To top it off, now I have my own Wheaties box. This is really a dream come true.”
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By GlobalData
