Gardenburger, the Portland, Ore.-based meat-free food producer, has launched two new soy-based products; Gardenburger Meatless Riblets and the all-natural Meatless Breakfast Sausage.
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The Riblets come with barbecue sauce and can be heated in the microwave. The company insists that “the texture and taste will satisfy the rib aficionado”. Wendy Preiser, VP, marketing, explained: “The texture and taste are undeniably meat-like.”
The seasoned Sausage product meanwhile contains plenty of soy protein and only 50 calories each. Both the Riblets and Sausage products are available at grocery and natural food chains across the US.
Scott Wallace, CEO and chairman of Gardenburger Authentic Foods, explained that the self-appointed “missionary of meatless” has “made it its mission to be the leading provider of healthy, great tasting products that help to sustain the health and integrity of our planet.
“Our Riblets and Meatless Breakfast Sausage are an extension of this undertaking.”
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By GlobalDataAccording to market research conducted by AC Nielsen, the meatless breakfast category makes up 20% of the meatless industry. The addition of the Meatless Breakfast Sausage to Gardenburger Authentic Foods’ lineup marks the company’s foray into the breakfast category.
