Engage Business Media, a full service B2B online advertising network and division of Engage, Inc. (Nasdaq: ENGA – news), today announced the creation of the industry’s first-ever Food and Hospitality vertical for its B2B advertising network. Engage Business Media now represents more than 165 sites in the top 12 vertical industries.

Marketers now have an opportunity to target food industry professionals within a network of highly targeted b-to-b food sites. Offerings include banner ads, sponsorships, e-mail newsletter advertising and more. The Food and Hospitality vertical contains a variety of brand name sites including Foodbuy.com, Foodservice.com, BevNET and National Hotel Executive.

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In addition, Engage has formed an exclusive relationship with Thomas Food Industry Register (TFIR). For over 100 years, TFIR has been the leading Buying Guide in this industry, used by buyers and specifiers among food processors, wholesalers/distributors and hospitality and institutional foodservice operators worldwide.

TFIR is published in print, CD-ROM and now on the Internet at http://www.tfir.com. The Guide features information on 22,000 food, ingredient, equipment and supply manufacturers under 6000+ product categories. Engage is representing TFIR in the sale of an exclusive series of sponsorships of “families of product headings”. With over 36 categories to choose from, marketers can target specific areas such as Baked Goods, Dairy Products, Food Processing Equipment, etc.

“Companies who want to reach food industry buyers can sponsor banners in areas where their prospects are shopping,” said TFIR Publisher, Linda Rigano. “The best part of this type of advertising is that it’s highly targeted…and therefore measurable. Working with Engage, we’re able to offer smart marketers an opportunity to reach their audience on the buyer’s terms…when they’re looking. Engage’s ad server technology and marketing expertise is a welcome addition to our current operation.”

Additional food and hospitality sites to join Engage Business Media’s network include: BevNet.com (http://www.bevnet.com), the independent beverage analyst; ECeurope.com (http://www.eceurope.com); foodbuy.com (http://www.foodbuy.com), a leading e-services firm dedicated to all segments of the foodservice industry; Foodfront.com (http://www.foodfront.com), the ultimate industry resource; FSPronet (http://www.fspronet.com), which includes directories of food industry products, suppliers, franchises, associations, publications, events, news, marketing, contests and more, and is dedicated to providing free information to and for the Food Service Professional; HospitalityLawyer.com (http://www.hospitalitylawyer.com), an education and resource company dedicated to providing legal, safety, and security information to the hospitality industry via the Internet; Hotel Resource, (http://www.hotelresource.com), which provides hotel and hospitality industry resources, including information about all the latest news, events, jobs, career resources, vendors, suppliers and thousands of industry links ; National Hotel Executive Magazine (http://www.hotelexecutive.com), the leading edge publication for senior management; Restaurant Report (http://www.restaurantreport.com), a business-to-business site dedicated to the upscale independent restaurant; Chef2Chef.net, which bills itself as “a chef’s practical guide to practically everything;” and WorldBid (http://www.worldbid.com), an international, multi-industry business-to-business site.

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“We knew early on that this vertical would be important to our network,” said Engage Business Media’s General Manager, Joanne Currie. “The food and hospitality supplies industries are growing at an enormous pace, and restaurateurs, distributors and food processors are increasingly shopping and ordering their goods online. This is great news for marketers who, until now, were restricted to individual sites. In this industry, with over 350 sites to choose from, it can be a daunting and expensive task to choose the right place to advertise. We’re taking the risk out of the equation.”

Advertisers and sites seeking more information should contact Matt Bellows at 617/576-0200, ext. 271.

About Engage Business Media

Engage Business Media is a division of Engage that is dedicated to the needs of B2B online advertisers and Web publishers. Through targeted Web and email advertising opportunities in the most sought after vertical audience groups, Engage Business Media delivers to B2B advertisers a complete solution for reaching their most important customers, while providing Web publishers with multiple opportunities to monetize their advertising inventory. For more information, on Engage Business Media, please visit http://www.engageb2b.com.

About Engage®

Engage, Inc. (Nasdaq: ENGA – news) is the leading provider of next generation online marketing solutions and a majority-owned operating company of CMGI, Inc. Based in Andover, Mass., Engage helps marketers target online audiences and convert them into loyal customers. Engage has European headquarters in London and offices worldwide. For more information on Engage, please visit http://www.engage.com.

Engage Statement Under the Private Securities Litigation Reform Act

This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage’s objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage’s future results of operations to differ materially from those anticipated, and other risks detailed in Engage’s 1999 Annual Report on Form 10-K and from time to time in Engage’s other reports filed with the SEC.