StarMedia Network (Nasdaq: STRM; http://www.starmedia.com), the leading Internet media company for Spanish- and Portuguese-speaking audiences worldwide, and The Danone Group (NYSE: DA), a worldwide leader in the food industry, yesterday announced a strategic partnership to co-brand StarMedia.com’s “En Forma” (In Shape) channel, which will feature unique information to promote health and well-being. The two companies will also create a new teen online destination with community features and content specially tailored for teens. The new products will launch first in Mexico in June of 2001, with subsequent rollouts in Argentina, and Brazil during the summer of 2001.
The partnership, between StarMedia and the fresh dairy products division of The Danone Group, capitalizes on the expertise of two leading global companies, leveraging StarMedia’s leading position in Latin America, with over 27 million unique users, and Danone’s strong market presence and trusted brands.
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The partnership calls for extensive online and offline marketing components which may include placement of URLs on Danone merchandise, broadcast and print advertisements, and point of sale promotions in Mexico, Argentina, and Brazil. The “En Forma” channel will feature specialized content, provided by Danone, such as nutritional, fitness, and family interest information. Additionally, the co-branded teen destination will provide users with StarMedia’s tools and applications including email, chat, and search capability, as well as locally and globally relevant content.
“This partnership with The Danone Group reaffirms the value of the Internet as an indispensable medium and tool for global companies to reach their target market in an effective and measurable way,” said Fernando Espuelas, Chairman and Chief Executive Officer of StarMedia Network. “The agreement illustrates StarMedia’s ability to offer clients complete marketing solutions to fully engage their target market.”
“As the leading Internet media company in Latin America, StarMedia is the natural partner to enable us to reach a large and targeted market,” said Franck Riboud, Chairman and Chief Executive Officer of The Danone Group. “Through this partnership we can build a dynamic and direct relationship with our customers and experiment in database management in the region, while users will benefit from special content provided by Danone to encourage a healthy, modern and balanced lifestyle.”
Latin America consists of a very young population, with approximately 60% under the age of 30 according to SRC.(1) According to Jupiter Research, the total number of Internet users in Latin America will grow 30% annually from 21 million at the end of 2000 to nearly 77 million in 2005.(2) This group represents an attractive demographic audience for advertisers and businesses.
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By GlobalDataJupiter Research expects revenue derived from Web advertising in Latin America to increase from $127 million in 2000 to approximately $1.2 billion in 2004, representing a 56% compound annual growth rate (CAGR).(3)
About StarMedia Network, Inc.
StarMedia Network empowers and connects Spanish- and Portuguese-speaking users through the Internet, enhancing the lives of its 27 million unique users. StarMedia Network is the leading Internet media company in the Spanish- and Portuguese-speaking world. The Company has operations in Argentina, Brazil, Chile, Colombia, Mexico, Puerto Rico, Spain, Uruguay, Venezuela, and throughout the United States.
StarMedia and StarMedia’s logos, product and service names are registered trademarks of StarMedia Network, Inc.
About The Danone Group
The Danone Group is the worldwide leader in fresh dairy products, and number 2 worldwide in Biscuits and Bottled Water. With sales of 14.3 billions euros in 2000 and a net income of 792 millions euros, the company is one of the most profitable in the food industry.
The Danone Group is present in Latin America since early 70’s and realizes more than 10% of its total sales in this region. It is number one in each of its businesses: biscuits (with brands such as Bagley or Danone), water (Villa del Sur, Bonafont) and fresh dairy products (Danone, La Serenisima).
This press release contains statements of a forward-looking nature within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 relating to future events or future financial results of StarMedia Network, Inc. Investors are cautioned that such statements are only predictions and are based on management’s current expectations or beliefs and are subject to a number of factors that could cause actual events or results to differ materially. In considering such statements, investors should specifically consider various factors which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set forth in StarMedia Network, Inc.’s reports and documents filed from time to time with the Securities and Exchange Commission.
- (1) Strategy Research Corporation, 11/00
- (2) Jupiter Research, 2/01
- (3) Jupiter Research, 6/00
