Fastfood company Burger King has launched Chicken Fries, a new chicken strip, at restaurants throughout the US.
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The French fry-shaped strips of premium, all white meat chicken breast will be a permanent addition to the menu at Burger King restaurants across the country, it said. The thin strips of juicy whole muscle chicken breast are coated with zesty, seasoned batter and are served in a distinctive portable container with a built-in well for dipping sauce. Burger King Corporation specially designed the packaging for consumers’ hectic, on-the-go lifestyles.
“We spent a tremendous amount of time and resources testing this new menu offering, along with its packaging,” said Russ Klein, chief global marketing officer, Burger King Corporation. “I am confident consumers will find the full flavour of BK Chicken Fries irresistible and unlike any other hand held chicken product currently on the market.”
“Consumers are looking for great-tasting, high quality, yet fun, chicken products,” said Denny Marie Post, chief concept officer, Burger King Corporation. “They’re also looking for value and portability. This new product delivers on all accounts.”
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By GlobalData
