Varsity Group Inc. (Nasdaq: VSTY), a premier college marketing company, today announced the signing of a comprehensive marketing services agreement with Ben & Jerry’s Homemade, Inc.
Under this agreement, Varsity Group, the parent company of VarsityBooks.com and College Impact, will develop and implement a customized marketing program to promote Ben & Jerry’s on college campuses this fall through its Scoop Truck Tour. The tour, scheduled to visit over 40 college campuses nationwide, will feature the non-profit organization, Habitat for Humanity.
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“Varsity Group’s network of campus representatives is an effective way for Ben & Jerry’s to reach the college market while expanding awareness of the issues that are of such importance to them,” said Eric Kuhn, President and CEO of Varsity Group.
Varsity Group will plan, organize, and execute all on-campus promotional events associated with Ben & Jerry’s Scoop Truck Tour. Prior to the arrival on campus of the Scoop Trucks, Varsity Group will conduct a variety of marketing promotions, special events, and contests to promote the tie-in with Habitat for Humanity. This effort continues Ben & Jerry’s longstanding commitment to serve the communities in which they have a presence.
“Ben & Jerry’s has long been a favorite late night snack of college students,” said Peter Nolan, Promotions Manager for Ben & Jerry’s. “Varsity Group’s program allows us to bring our ice cream to tens of thousands of students while encouraging them to learn how to get involved with Habitat for Humanity on their campus.”
This agreement builds on marketing services agreements that Varsity Group recently reached with other companies, including AT&T Wireless (NYSE: AWE), Time Inc. (NYSE: TWX), and Staples.com (NASDAQ: SPLS).
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By GlobalDataAbout Varsity Group Inc.
Varsity Group Inc. is a premier college marketing company. Founded in 1997 as VarsityBooks.com, the company pioneered selling discounted new college textbooks over the Internet. Building on its college marketing expertise, Varsity Group now offers other businesses a unique marketing solution for reaching college students where they live – on the Internet and on campus. The company reaches students online through VarsityBooks.com, the most visited and most well-known Web site in the college market, according to Student Monitor. Varsity Group connects with students on campus through College Impact, one of the nation’s largest grassroots student marketing networks. Varsity Group also operates eduPartners, its e-commerce solution for schools. Varsity Group can be found online at www.varsity-group.com.
“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Varsity Group’s business that are not historical facts are “Forward-looking statements” that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 1999.
ABOUT BEN & JERRY’S
Ben & Jerry’s produces a wide variety of super premium ice cream, ice cream novelties, low fat ice cream, low fat yogurt, sorbet and frozen smoothies, using Vermont dairy products and high quality, all natural ingredients. The company is committed to using milk and cream that have not been treated with the synthetic hormone, rBGH. Ben & Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s scoop shops, restaurants and other venues. Ben & Jerry’s operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s gives 7.5% of its pre-tax profits back to the community through corporate philanthropy that is primarily employee led.
