US restaurant chain Applebee’s International has filed a lawsuit against Nestlé, accusing the Swiss food giant of infringing on its “Skillet Sensations” trademark.
Go deeper with GlobalData
Kansas-based Applebee’s claims that Nestlé, through its Stouffer Corp subsidiary, has used the name in advertising, marketing and packaging, reported the Associated Press.
The lawsuit alleges that Nestlé’s use of the name causes “a likelihood of consumer confusion, deception and mistake,” because both companies’ Skillet Sensations products are aimed at a similar market.
Last month, the US Trademark Trial and Appeal board found in favour of Applebee’s, but does not have the power to control the use of a trademark, AP said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
