US-based Greek yoghurt firm Chobani has opened its second manufacturing plant in the country as it looks to cater for strong demand for the product.
Chobani today (17 December) unveiled what it claimed to be the world’s largest yoghurt factory in Twin Falls in Idaho.
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The company, which leads the fast-growing Greek yoghurt category in the US, said it had spent US$450m on the one million square foot site.
“Today marks not only the opening of the world’s largest yogurt plant but symbolises the revitalisation of US manufacturing. We believe that no other yogurt facility is comparable to the size, technology and efficiency displayed in our new Twin Falls site,” Chobani founder, president and CEO Hamdi Ulukaya said.
He added: “Twin Falls is our second home but will not replace our Central New York plant, which will continue to operate at full capacity. In fact, we will continue to grow and invest in our New York operations.”
Chobani is the largest Greek yoghurt producer in the US by sales and has led the growth of the category in recent years. However, last month analysts at Sanford Bernstein claimed Chobani was losing market share at the expense of Danone.
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By GlobalDataChobani is still seeing sales increase but not as quickly as its French rival but Sanford Bernstein believed the company could bounce back as it expands capacity.
“We believe that it will regain momentum given increased capacity and more tactical use of promo going forward,” the analysts wrote.
Chobani is also looking to start production in Canada. However, the company told just-food it had yet to finalise any plans and was still in talks with local government officials in Ontario.
