Wal-Mart yesterday (24 June) confirmed the pending launch of its Marketside stores, debuting a website to promote the new concept.

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The 15,000 square foot format focuses on fresh quality foods and convenience, a spokesperson for Wal-Mart told just-food.


The website describes Marketside as “a small community grocery store” that “provides fresh, innovative answers to the daily question, ‘What’s for dinner tonight?'”


Marketside stores will offer a wide selection of complete meal solutions, fresh ingredients, and everyday favourites, the company said.


The store concept has been positioned to compete with Tesco’s Fresh & Easy stores.

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Tesco operates Fresh & Easy Neighbourhood Markets in Arizona, California and Nevada. It has indicated that it plans to have opened 200 stores by the end of the year. 


Four Marketside outlets will open in Phoenix this autumn, where Wal-Mart will go head-to-head with the UK retailer.