US snack firm Thanasi Foods has added to its Duke’s product line with the launch of a Small Batch Smoked Meats range.
The product line, launched last week, comprises 11 variants. Flavours include: Original Angus Beef Jerky; Island Teriyaki Beef Jerky; Original “Shorty” Smoked Sausages and Honey Bourbon Beef Jerk.
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Small Batch Smoked Meats will be available to retailers and distributors nationwide from December. The products will be available in 3oz. to 4.5oz. resealable bags in 8-count cases, clip strips and a wide variety of display configurations.
Marketing support in 2013 will include on-pack promotions, product sampling and events, consumer loyalty programmes, social media, local and regional event sponsorship and an outdoor and radio campaign.
